DIGITAL LABS - DSB
Digital concept for Digital Labs, DSB
Case: From tickets to experiences
(Get more people to take the train)
(Get more people to take the train)
Concept: TravelBuddy - Your best friend for a safe and great experience
The app, in addition to functioning as a tool for buying a ticket, creates a feeling that you are never alone on the journey through personalization, your own avatar, contactlist, map, alarm etc.
The app, in addition to functioning as a tool for buying a ticket, creates a feeling that you are never alone on the journey through personalization, your own avatar, contactlist, map, alarm etc.
In this project we worked with:
Design Thinking, Double Diamond and Design Sprint
Desk- and Fieldresearch, Interviews, Empathy Map, Personas, User Journeys, Think Out Loud Test and prototyping in Figma
Desk- and Fieldresearch, Interviews, Empathy Map, Personas, User Journeys, Think Out Loud Test and prototyping in Figma
View prototype:
School project at Digital Concept Development, KEA (January 2023)
Rating from client: 4/5
