DIGITAL LABS - DSB

Digital concept for Digital Labs, DSB 

Case: From tickets to experiences 
(Get more people to take the train) 

Concept: TravelBuddy - Your best friend for a safe and great experience
The app, in addition to functioning as a tool for buying a ticket, creates a feeling that you are never alone on the journey through personalization, your own avatar, contactlist, map, alarm etc. 



In this project we worked with: 
Design Thinking, Double Diamond and  Design Sprint 
Desk- and Fieldresearch, Interviews, Empathy Map, Personas, User Journeys, Think Out Loud Test and prototyping in Figma

View prototype: 
School project at Digital Concept Development, KEA (January 2023) 
Rating from client: 4/5 





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